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The Definitive Bangkok Omakase: Inside the Immersive Ginza-Style Counter at Sushi Yorokobu BKK

  • Mar 3, 2022
  • 6 min read

Since we first reviewed the masterfully curated menus at Sushi Yorokobu BKK (鮨㐂) back in May 2022, this hidden culinary theater nestled in the heart of Thonglor (Soi 10) has solidified its reputation as Bangkok's must-visit sanctuary for authentic Edomae sushi.


Fast forward to the summer of 2026, and Sushi Yorokobu has once again raised the bar. While the Bangkok culinary scene has evolved, the core philosophy here remains untouched: a relentless devotion to traditional craftsmanship, delivered to just 12 exclusive seats at the perfect front row of perfection.


The Art of Edomae: Taming Time to Unleash Umami

In a city brimming with flashy Omakase trends, Sushi Yorokobu stands out by staying fiercely loyal to the soul of Tokyo’s elite Ginza counters—authentic Edomae craft.


True Edomae sushi is not merely about serving "fresh catch." It is the art of chef-led transformation. Our head chef utilizes meticulous aging techniques, calculating the exact hours needed for each fish strain to break down down soft fibers and concentrate deep, rich Umami.


This aged seafood is pressed against warm Shari (sushi rice) seasoned with premium red vinegar sourced directly from Japan. When the temperature of the rice melts the matured fats of the fish, it creates a momentary palate symphony that defines high-end gastronomy.


The 2026 Summer Menu Highlights: Air-Flown Every 48 Hours

To perfectly replicate a Ginza-grade experience in Bangkok, freshness is treated as a fundamental law. Sushi Yorokobu curates and air-flies its seafood from Japan’s premier markets every two days.

In the newly updated 2026 summer menu, five signature ingredients steal the spotlight:


Nagasaki Hon-Maguro (Bluefin Tuna)

The undisputed king of the deep sea. The Otoro (fatty tuna belly) features pristine marbling developed through precise temperature aging. It melts instantly upon touching the tongue, leaving behind a subtle, elegant acidity that is uniquely Edomae.


Close-up of a premium Nagasaki Hon-Maguro Otoro sushi at Sushi Yorokobu BKK, showcasing exquisite fat marbling and authentic Edomae shari seasoned with red vinegar.
The poetry of marbling: Nagasaki Hon-Maguro Otoro, aged to perfection, melting effortlessly into a symphony of rich, complex umami.

Hokkaido Uni (Sea Urchin)

Generous, decadent layers of vibrant golden sea urchin from Hokkaido are stacked atop warm red-vinegar rice. The velvet texture dissolves into an explosion of natural, sweet creaminess.


Vibrant golden layers of premium Hokkaido Uni stacked generously on warm red-vinegar rice at the Sushi Yorokobu BKK luxury 12-seat counter.
Golden clouds from the North: Pure, decadent Hokkaido Uni that dissolves into an intense, creamy sweetness on the palate.


Kochi Kinmedai (Golden Eye Snapper)

Sourced from the deep waters of Kochi, the skin of this premium snapper is gently kissed by fire (Aburi). The flash-searing coaxes out aromatic oils while preserving a brilliant, snappy texture in the flesh beneath.


An exquisite piece of Kochi Kinmedai sushi at Sushi Yorokobu BKK, featuring a flash-seared skin to release aromatic oils while preserving a crisp texture.
A gentle kiss of fire: Kochi Kinmedai, where flash-seared crispness meets the delicate, elegant fats of the summer deep sea.


Live Hokkigai (Surf Clam)

A crisp treasure from northern Japan. Slapped against the counter right before your eyes to shock and wake up the muscle fibers, this live surf clam delivers an ultimate clean, sweet, and tactile crunch.


Live Japanese Hokkigai surf clam sushi prepared by the chef at Sushi Yorokobu BKK, highlighting its bright red hues and exceptionally crisp, tight texture.
he tactile rhythm of the ocean: Live Hokkigai surf clam, awoken by the artisan’s touch to deliver the ultimate sweet and snappy crunch.


Iwashi Isobe Maki (Sardine Seaweed Roll)

Summer is peak season for shiny, silver-skinned fish (Hikari-mono), which serve as the ultimate litmus test for any master chef's curing skills. This exquisite house roll wraps rich, cured sardines with fresh ginger and shiso leaves in premium nori, creating a sharp, perfectly balanced bite prized by true connoisseurs.


Chef's signature Iwashi Isobe Maki at Sushi Yorokobu BKK, showing a precise cross-section of cured summer sardines wrapped tightly with fresh ginger, shiso leaves, and premium nori seaweed.
The litmus test of craftsmanship: Iwashi Isobe Maki, masterfully balancing the intense, rich oils of summer sardine with the sharp harmony of shiso and ginger.


Why Sushi Yorokobu Remains a Bangkok Culinary Legend

Four years since our initial review, Sushi Yorokobu BKK remains one of the hardest reservations to secure in Thonglor. The secret lies in the uncompromised intimacy of Omotenashi—the Japanese art of selfless hospitality.


Within this private minimalist sanctuary, guests observe the rhythmic knife work, the precise hand pressure of the chef, and the fluid grace of authentic sushi theater. When a piece of sushi, gleaming with a brush of house-brewed soy sauce, is placed on your lacquer board, you realize that this emotional connection is the true meaning of "Yorokobu" (Joy and Delight).


Whether you are hosting an elite business dinner, celebrating an anniversary, or treating yourself to the absolute finest, Sushi Yorokobu BKK’s remastered menu is an unforgettable journey through Japan’s seasons.


An Intimate Edomae of Japanese Cuisine Journey at Thonglor, Bangkok

With only 12 seats at our private counter, the experience is intimate and focused. You are not just a diner; you are a witness to the precision of Edomae craftsmanship.


From the temperature of the rice to the exact pressure of the chef's hand, every detail is calibrated to deliver the "Yorokobu" (joy) of a world-class meal.


If you are looking for an experience that defines high-end Japanese cuisine in Bangkok, Sushi Yorokobu BKK is an essential destination.


𝑬𝒙𝒑𝒍𝒐𝒓𝒆 𝒐𝒖𝒓 Menu 𝑻𝒊𝒆𝒓𝒔:

  • ⭐ 12-Course Experience: 2,900 THB

  • ⭐ 14-Course Special Fusion: 3,900 THB

  • ⭐ 18-Course Edomae Tradition: 5,900 THB

  • ⭐ 19-Course Tuna Lover: 6,900 THB


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Ready to secure your seat at the counter? 


Signature Highlights: Innovation Meets Tradition

The 2026 menu features several dishes that have become the talk of the 12-seat counter, specifically due to the meticulous hand-craftsmanship involved.


1. The 12-Course Experience

Price: 2,900 THB

The Concept: The Essential Discovery. This menu is designed for those who appreciate the fundamental beauty of the season. It features a curated selection of premium Nigiri and seasonal appetizers, offering a sophisticated introduction to our Chef’s signature style without compromise.


2. The 14-Course Fusion Special

Price: 3,900 THB

The Concept: The Seasonal Narrative. Our most sought-after experience, now refined for 2026. This 14-course journey allows for a deeper exploration of seasonal transitions, featuring specialized techniques such as Kobujime (kelp-curing) and delicate charcoal searing to highlight the natural sweetness of the sea.


3. The 18-Course Edomae Tradition

Price: 5,900 THB

The Concept: The Ultimate Expression. For the true connoisseur. This flagship menu focuses on the rarest, auction-grade ingredients available. By concentrating the experience into 16 exquisite courses, we ensure that every dish—from the decadent Uni to the marbled Otoro—is of the absolute highest caliber. This is the pinnacle of the Sushi Yorokobu experience.


Note: All prices are subject to a 10% service charge and 7% government tax.



Book Your Seat at the Counter

Ready to redefine your perception of Edomae sushi? Whether you are celebrating a special occasion or simply seeking the best Japanese dining in Bangkok Thonglor, our doors are open to provide an unforgettable journey.


We look forward to serving you again soon!



Step-by-Step: How to Secure Your Reservation at Sushi Yorokobu

Due to limited seating at our counter, booking well in advance is essential.

Follow these steps to secure your perfect date and time:


1. Check Availability and Preferred Tier


2. Confirmation and Deposit

Just Confirm all the details, and submit. There are NO deposit required.


3. Dietary Requirements

Please notify us of any allergies or serious dietary restrictions at the time of booking.

While Omakase is a chef-led experience, we will make every effort to accommodate your needs if notified in advance.


Location and Contact: Finding the Best Omakase in Bangkok

Accessibility is key! We are conveniently located for both Bangkok residents and tourists.


Location Details

Restaurant Name: Sushi Yorokobu BKK

Address: 139 Room 111 Floor 1 The Blue Chips Building

Thonglor 10 ,Sukhumvit Road , Klongtan NUA , Wattana, Bangkok 10110

 Nearest BTS/MRT Station: Thonglo Station



Contact Information:


Connect with Sushi Yorokobu BKK (Social Media)

Stay connected with us for real-time updates on seasonal specials, chef stories, and reservation announcements! Follow our journey across all platforms to catch the freshest news from Japan delivered to Bangkok.



Tips for Your Omakase Experience

  • Be Punctual: Please arrive 10-15 minutes before your reservation time, as the Omakase experience begins promptly for all guests.

  • Chef's Trust: Remember that "Omakase" means "I leave it up to you." Trust the chef’s selections and enjoy the surprise!

  • Photo Etiquette: Feel free to take photos of your food, but be mindful and respectful of the chef and other guests at the counter.


Book Your Unforgettable Omakase Bangkok Journey Today!



 
 
 

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